Chris and Bob cut the fluff and get right down to it. Chris kicks off with an update on his site Intelligent Acne Treatment.com. He talks about rebuilding his credibility with his costumers when a competitor posts a questionable review on a public forum. Bob checks everybody’s homework and picks up from where we left off last episode.

What’s in a name? Chris explains the importance in selecting the right name for your business. Bob talks about getting scooped and the cost of re-branding. Chris goes on to point out how important social media is for promoting your business.

A mind is a terrible thing to waste. A mind map is a wonderful way to make sure you don’t waste your time. Bob and Chris talk about their experience using and collaborating with mind maps. Both agree the online program Mind Meister is the way to go. The guys wrap up the show with a new homework assignment. Find a mind mapping program mess around with it and get yourself familiar with the concept of mind mapping.

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