CI 206: What’s In a Name?
Bob and Chris conclude the discussion on Mind Mapping your business before you start working on it by asking you to start thinking a bit outside the actual business and start thinking about the type of lifestyle you want your business to provide to you. The bottom line, if you want a certain style of life and your business’ direction doesn’t seem to be getting you there, then we may need to rethink how things are going.
Then moving on, once you have figured out what you want your business to be, the next thing you’ll probably do will be to come up with a name. And of course, once you’ve got a name in mind, you’ll need to making sure its available and that you can get a domain name to match your business. So, using GoDaddy.com as his domain registrar of choice, Bob walks us through the basics of searching for and purchasing your name.
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